While interviewing MLM leaders for our research on recruit attrition, we repeatedly heard a critically limiting belief: “Most people are simply not cut out to be entrepreneurs and will not be successful in network marketing. I just need to write them off when they don’t perform right away.”

This belief is so embedded in network marketing culture, that it has become a sacred cow to be protected and justified at every turn. But what if it just isn’t true? What if up to 60% of recruits who are written off could be supported to succeed? That would be great for business wouldn’t it?

It is not a lack of capacity that has the huge majority of people fail in network marketing, or a lack of intelligence, or perseverance, or skill, or quickness of mind, or commitment, or even basic energy.  It is the fact that their basic energy, their Performance DNA, is not available to them. Let me explain.

We live in a world where people were and are educated for a different age, the industrial/cubicle age, where people are trained in all of the skills and abilities needed to hold a job. Success in that world requires that we shut down all of the key energy factors that are essential to being a successful entrepreneur; personal passion, vision, creativity, self-directed action, and risk acceptance to name just a vital few.

So, what happens when people are able to re-access the energy of their Performance DNA? They shift gears in surprising ways, and begin performing like the 5% to 10% of recruits who come to network marketing already in touch with their natural ability to act powerfully as entrepreneurs.