Research from the fields of human development, creativity and innovation strongly confirm our own professional experience that most people are born with the natural abilities needed to become entrepreneurs. These include personal passion, creativity, vision, self-directed action and risk acceptance. Think of an active, willful two year-old.
In our experience, it is not a lack of innate entrepreneurial capacity that has the majority of people fail in network or affiliate marketing and other home-based businesses. Nor is it a lack of intelligence, perseverance, skill, quickness of mind, commitment, or even basic energy. The failure factor for most people is that their natural ability to be actively entrepreneurial is not readily available to them. That is because entrepreneurial qualities are buried by job-focused conditioning imposed by education for the industrial/cubicle age where success meant being able to get and keep a job working for someone else.
That education required us to shut down the natural abilities that are essential to being a successful entrepreneur. In most jobs, there is little or no room for personal passion, vision, creativity and self-directed action. In fact, these qualities are disruptive to work in factories and cubicles where there is a high need for conformity, compliance, and repetitive action. So, the vast majority of people have buried their natural entrepreneurial abilities beneath layers of job-focused conditioning. They have learned to “go along to get along” and are completely out of touch with what we might call their authentic Performance DNA, their natural ability to perform as business owners. The great news is that it is still there waiting to be tapped!